Winding The Project Down

Cold calls, facility visits, and persistent market research led to two signed letters of intent from New Jersey waste-management companies willing to evaluate StreetSide in their containers. That validated interest in the problem and gave me a path toward field deployment.

It did not yet validate a scalable business.

In the customer segments I explored, the issue was that the organization paying to install the sensor wasn't capturing the greatest savings. A property owner benefited from avoiding unnecessary service charges through lower service fees, but this reduced the waste collector's average revenue per customer. Fill-level visibility created operational value, but the incentives were not consistent from day one of the purchase. I believed that a fleet of StreetSide sensors would significantly improve the profit margin per-customer, but this could only be proven in a large-scale deployment, which ultimately wasn't a feasible achievement.

Ultimately, this project made me fall in love with mechatronics, to which I am deeply grateful for. This same passion, though, drew me into robotics projects with more ambitious visions.

StreetSide taught me how to evaluate sensors for a hostile environment, design and seal serviceable FDM hardware, build an embedded-to-cloud data pipeline, and turn noisy physical measurements into operational decisions. The most important lesson was broader: a technically sound system is not automatically a valuable product. Engineering begins with the underlying physics, but it succeeds only when manufacturability, data quality, field behavior, and customer incentives all align.

I’m always interested in meeting engineers, founders, and teams working on ambitious problems. If you want to collaborate- or think I could contribute to your team- I’d love to hear from you.

I’m always interested in meeting engineers, founders, and teams working on ambitious problems. If you want to collaborate- or think I could contribute to your team- I’d love to hear from you.